Monday, October 26, 2015

How to sell more through inspiration and enthusiasm

retail legends sales customer service training
How enthusiastic are you about the products you sell and the services you provide? 

Are you excited? Do you really believe that what you do that will help people? Do you believe the products you sell people will absolutely love? 

If you are enthusiastic, people can't help but be inspired and motivated by your enthusiasm. They think "I want what she's having". Are your clients inspired and motivated by you? 

If not, what can you do to feel passionate about what you do? There is only one way, you have to believe in it. Do you believe in your professional abilities and in the products you sell? 

So what can you do to believe in yourself? How can you build self-confidence and passion? It is through learning, education, practice, experience, working hard and putting your very best effort in everything you do. You have to be focused on doing this better and you have to want to achieve your very best. 

Ongoing education is absolutely critical to achieving mastery. Too many people think that once they have achieved their qualifications this is the end to their education. With the constant technological advancements, improvements in products and service delivery, those that do not keep up, will be left behind. 


don't be average be awesome
There is nothing more embarrassing than a client who knows more about the latest technology and products than you do. You have to stay informed. Don't wait for your employer to send you to training. Take charge of your own professional development. When your suppliers offer training, do it. And don't do it just the once, do it several times. They say we only take about 10% of what's covered in training. This is why every time you attend training, you learn something new.  

Subscribe to the industry magazines and read to stay informed. Most industry experts and associations have Facebook pages, subscribe to the pages and join professional Facebook groups to share information and provide professional support to fellow professionals. 

There are also many training events and resources now available online. Books you can buy and read. Videos you can watch. Webinars and online training courses. If you really want it, it can be done. 

Attend workshops to fine tune and improve your practical skills and techniques. There is always a better way to do it. Clients you work with are all very different and require individual support. You need to be flexible and creative in your approach. Don't be afraid to experiment with a different technique or a different approach when things are not working. The definition of insanity is doing the same thing and expecting a different result. 


enthusiasm
Do your very best each and every time. If you personally are not excited about a product or a service, find a way that will help you get excited. No one has control over your feelings but you. You need to find the truth in what you do to make you jump out of bed in the morning. Stop expecting others to motivate you, to make you happy. Happiness resides within you, you need to find a way to tap into it. 

Failing all that, and you still cannot get excited about what you do and the products you sell, you are doing your clients a huge disservice. There is nothing worse than going to a shop, a restaurant, a beauty salon and being served by a dispirited, apathetic, disinterested, unhappy person. Time to re-think if this is really for you. Then again, if you change jobs, without acquiring the skills of enthusiasm for what you do, you will end up constantly looking for happiness, and it will always seem just out of reach. 

Running away is not always the answer. 

The answer is within you.

Did you like this article? Subscribe and get free updates, learn more about retail sales, customer service, salon promotions, marketing and running a successful beauty business.

Subscribe

* indicates required
View previous campaigns.



Enjoy a successful and prosperous day!
Jana x

Sunday, October 18, 2015

Why you need to educate to sell more



Customers come to you for results. Don't assume that they already know what it is they need to get the results they want.

You are the expert. It is your responsibility to your client to assess what the problem is and advise your client on what you and they need to do to get the very best result.

Always start from the best position and then determine your clients commitment to getting the result they want. Educate them on why you have made the recommendation, what is the objective of the treatment and home care routine, what they should expect to see and how long it will take.

Do they start with the full program or just a few products and slowly build it up? It really is up to them and how much they can manage. The more education you do, the more informed your client will be about the best course of treatment for them. They will then make a decision on how fast they want the results by the level of their commitment. 


Did you like this article? Subscribe and get free updates, learn more about retail sales, customer service, salon promotions, marketing and running a successful beauty business.

Subscribe

* indicates required
View previous campaigns.



Enjoy a successful and prosperous day!
Jana x


Do you need help with your social media or content writing?

Do you need help with your social media or content writing?
Contact me for a price list